Odigo

Overview

Birdwatching, or birding, is a form of wildlife observation in which the observation of birds is a recreational activity or citizen science. It can be done with the naked eye, through a visual enhancement device like binoculars and telescopes, by listening for bird sounds, or by watching public webcams.
Birders, not only exhibit shared interests and practices, they aspire to achieve goals that have no meaning outside of their sub-cultural group birders will sacrifice the normative goals of the larger society to achieve the normative goals ascribed to their subculture.

ROLE
UX Design, Visual Design
METHOD
Research, Prototyping, User Testing
TIMELINE
March 2019 - May 2019
TOOLS

Research


There are many amateur birders who find it difficult to identify different species. Their needs can be listed as:
- Being able to identify a bird quickly
- Gaining knowledge about the species that they have found/want to know more about
- Identifying bird through its call
- Conversing with a professional birder/ornithologist

Currently there are many apps that help these enthusiasts overcome their needs But there are different apps for different needs and all features combined into one app will be of great help to them.


01 Competitors

Ideation


01 Personas

User Journey

User Journey

User Journey


02 Information Architecture

03 Color & Type

04 Logo

Explorations

App Icon

05 Medium-fidelity Wireframes
06 Website Wireframe
07 High-Fideltiy Wireframe

Physical Kit


Merchandise

Accessories

These are accessories that can be attached to your phone or connection via Bluetooth. These accessories will enhance the birdwatching experience


Website





Other Projects

CityScapes

Oyster - Branding, Communications & Design

Motion Graphics