Flyma aims to give its users a hassle-free packing experience. It is a smartpack app that helps users to identify what all to carry to your vacation and effortlessly pack all items into their bag according to their packing list.
The main problem faced by many travelers is overpacking and unorganized way of packing items in their check-in and cabin bags. The main challenge here was to help people those who struggle while packing their bags and end up getting anxious about packing.
We started with a few Brainstorming sessions. During these sessions we came across many problems that people usually face when they are planning for a trip. Out of these we decided to focus in improving the hectic process of packing for a trip.
We conducted interviews and surveys using google forms and here are the results:
- Most of travelers prefer long trips
- Many travelers end up over packing
- People worry about fitting all their things in the bag
- They get anxious while packing
- Many travelers need help while packing
- They want to be able to list out items that they want to pack without it being a tedious task
This video demonstrates the use of Flyma. The women is finding it difficult to pack her bag, so she uses Flyma to create a list, then scans her bag and her items and ends a with a stress free packing session!
After interviewing the target audience at various situations I could identify that the people stress over packing and tend to have an anxiety about packing. This user research coupled with my Market research definitively concluded that travelers and users needed an application which would be a one stop destination to complete their pre vacation or trip chores.
